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GIVE YOUR BRAND A VISUAL VOICE
According to HubSpot 75% of consumers prefer to learn about a product or service through visual content rather than text. What is your visual content saying for your brand? It is telling customers you are here to stay, that you are confident in your skills and ready to have them as a client?
Bring Your Business to Life with High-Impact Photography
I love branding photography and it goes beyond just a headshot. Here are some common myths and reasons why you should book a session.
Myth: Branding photography is just headshots.
Truth:
Branding photography goes far beyond a standard headshot. It tells your brand’s story through a variety of images, including lifestyle shots, behind-the-scenes, flat lays, product images, and your workspace or tools. It's about capturing the essence of who you are and what your brand stands for.
Myth: You need to be a model to look good in branding photos.
Truth:
You don't need to be a model, you just need to be your authentic self. A good branding photographer helps you feel comfortable and confident so that your personality shines through. Realness and relatability matter more than looking like you're on the cover of a magazine.
Myth: One photo shoot will last you forever.
Truth:
Your brand evolves and so should your visuals. Branding photos should be updated periodically to reflect new offerings, seasonal changes, growth, or shifts in your brand personality. Think of it like keeping your wardrobe fresh.
Myth: DIY photos are good enough.
Truth:
While smartphones have good cameras, branding photography is about strategy, not just equipment. A professional branding photographer knows how to use lighting, composition, color, and storytelling to capture images that resonate with your audience and align with your brand identity.
Myth: It’s only for big businesses or influencers.
Truth:
Whether you're a solopreneur, creative, or small business owner, branding photography helps you build trust and stand out. In fact, smaller brands can benefit even more by making a strong personal connection with their audience.
Myth: It’s too expensive to be worth it.
Truth:
It’s an investment, not an expense. High-quality branding photography can elevate your marketing, make your website and social media more professional, and ultimately lead to more engagement, trust, and sales.
Myth: You only need branding photos for your website.
Truth:
You’ll use branding photos everywhere—social media, email marketing, brochures, speaking engagements, press features, ads, and more. Having a versatile library of images saves time and keeps your brand looking consistent across platforms.
Myth: All branding photoshoots are the same.
Truth:
They should be custom-tailored to your brand. A good photographer will understand your business, target audience, color palette, and message before ever picking up the camera. Cookie-cutter photoshoots can make your brand feel generic.